ASTITVA is a platform created exclusively to sell the hand embroidered products made by rural women. It works closely with the women artisans of Ahambhumika an NGO based in Bhopal which works is two villages on outskirts of Bhopal wherein more than 30 rural women artisans does hand embroidery .These women are proficient in hand embroidery .The core aim of this initiative is to enable rural women to earn a livelihood. The embroidered panels are made into cushion covers, tote bags and zipper pouches in the stitching unit comprising of another small group of rural women. Currently these products are sold mainly through Facebook, Twitter and word of mouth marketing. We are constantly looking out for new opportunities to provide work for the embroidering hands and trying to make them self-sustained.